Jollibee’s Choice ko Yum Awards Media Launch


If you’ve read my latest outfit post, I told you that I wore that denim-on-denim outfit to a yummy event, and I’m 100% sure that as soon as you hear the word Jollibee, and their famous take on burgers which is the Yum! burger, we’ll all agree that it’s definitely the best tasting burger! From the moment I got word to join its media launch, I didn’t hesitate to reply a big-fat yes because of three things:
1. Jollibee always brings back good childhood memories;
2. They are already part of our lives – Filipinos; and
3. For sure, there will be infinite/countless Yum! burgers to devour. Yum!


Host of the night: MYX’s VJ Chino Lui Pio with MYX Channel Head Andre Alvarez and Jollibee’s Marketing Manager Cathleen De Los Santos explaining what Choice ‘ko Yum Awards is all about and the partnership between MYX and Jollibee.


After the brief introduction, VJ Chino called Jollibee’s Vice President for Marketing, Mr. Harvey Ong to join them on stage to tell us more why the Jollibee Yum! burger is the youth’s all time favorite! Yum burgers are made with 100% pure beef patty topped with a special dressing that’s why it is deemed to be the only choice of burger for us Filipinos! Before we moved on to the best part (to finally take a bite on our own burgers) we had to do the Jollibee way of toasting which is via the Yum! burgers. Cheers!

While eating, Jollibee launched the Choice ‘ko Yum site and encouraged us to take part in crowning the best lifestyle picks from Choice Teen Beats, Choice Barkada Trip, Choice Social Hashtag, Choice Sport, Choice Flick, Choice Fashion, Choice Fitness Challenge, Choice Dance Craze, Choice Kilig Date, and Choice Superhero! They also have the hottest youth personalities to choose from – Choice Campus Cutie Female, Choice Campus Cutie Male, Choice Rising Performer, and Choice Youth Athelete!


Here’s Model/DJ Callum David voting for his favorite lifestyle and youth personality! You too can vote and support for your personal picks while gaining prizes! Yup, you read that right – PRIZES! Jollibee is generous enough to give away 25 Gift Certificates worth P1000 and 20 passes for a chance to see the winners on the awards night! For a total of 45 prizes to be given away starting September 24 – October 24! Vote HERE!


To spice things up, Jollibee introduced a game called “Rockeoke” wherein the contestants are tasked to pick a category and from that category, they are going to choose one song and perform it! Ex PBB-housemate Divine Smith made my night because her group accidentally picked a tagalog song popularized by Ogie Alcasid and she apologized to everyone before the start of  their performance ’cause she doesn’t know how to speak in tagalog! But she did well and her voice is really good! The lucky winners won P3000 GCs each and the Male & Female Rockstar of the night won iPad Minis each!

So what are you waiting for? Vote now, take home Jollibee GCs, and treat yourself or your whole barkada the best tasting burger! Choice ‘ko Yum!


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